SEO agency · technical, content & authority
FissionX is a technical SEO agency. We start in the crawl logs and the index, fix what is actually holding the site back, then build the content and authority that make it rank — and report it in revenue, not positions.
An illustration of a search results page with the client ranking first.
If any of these sound familiar, the audit will pay for itself
Four arms, four pillars
A crawl fix without content stalls. Content without authority never outranks an older domain. Authority without measurement is a story you cannot defend at budget time. We work all four, and we tell you which one is actually your bottleneck.
Services
What the first audit turns up
Not a promise about your site — the patterns that recur across the ones we diagnose. If two of these sound familiar, the audit will pay for itself before anybody writes a word of content.
01/06
Crawl budget
Faceted filters, session parameters and internal search results absorb the requests, while the templates that carry margin get fetched once a month. It is invisible in Search Console and obvious in a log file.
Cannibalisation
Each one ranks a little, none of them ranks well, and the page the search engine picked is rarely the one you optimised. Consolidation moves the number faster than any rewrite.
Rendering
The page looks complete in a browser and arrives at the crawler as a shell with navigation. On modern frameworks this is the single most common reason an indexed page shows zero impressions.
Authority
Years of earned coverage landing on 404s or chained redirects, and unlinked brand mentions nobody ever reclaimed. Recovering these is cheaper than earning the same links twice.
Entity clarity
When your own pages never state plainly what you do and who for, search engines lean on whichever third-party comparison article does — usually one written by somebody selling against you.
Measurement
Tagging gaps, consent-mode losses and a channel grouping nobody has revisited. The work was already paying for itself; the reporting simply could not show it.
How we work
Most SEO retainers start shipping deliverables in week one because deliverables are easy to invoice. We spend the first two weeks finding out which of the four pillars is actually costing you traffic — and sometimes the answer is that you do not need us for three of them.
Crawl, log files, Search Console and analytics. Two weeks, fixed scope, and you own the findings whether or not we continue together.
Every finding sized by effort and by the revenue it touches. The output is an ordered backlog your developers can pick up, not a 90-page PDF.
We implement, or we write the ticket precisely enough that your team can. Technical fixes first, because content on a broken foundation does not compound.
Monthly: what moved, what did not, and what we changed our mind about. Rankings, traffic and conversions in one view, against the baseline.
From the blog
Questions we get asked first
Technical fixes can move indexation and impressions within weeks. Content and authority work compounds over two to three quarters — an audit finding fixed in month one usually shows in the data by month two, while a new topic cluster is typically judged at month six. Any agency promising rankings by a fixed date is guessing.
Either. Most engagements are a technical team plus briefs your writers execute, because your team knows the product better than we ever will. Where you have no in-house capacity, we write and ship.
GEO is optimizing so that AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews cite you inside their answers, rather than just ranking a blue link. You need it when a measurable share of your category research already happens in an assistant. We baseline that before recommending spend, so the answer is a number rather than a hunch.
No. Nobody controls a search engine result. We commit to the work, the reporting and the diagnosis — which pages moved, why, and what changes next.
Read access to Google Search Console, Google Analytics and your CMS, plus server log access where we can get it. A first-call conversation about which product lines actually carry margin, so we optimize for those instead of the easiest keywords.
We start with a fixed-scope audit sprint so you own a prioritized plan whether or not you continue with us. Ongoing work then runs as a monthly retainer sized to the backlog that audit produced.
We will run a first-pass technical review of your domain — crawl, indexation and Core Web Vitals — and walk you through what we found. No obligation, and you keep the findings either way.